Hyde Athletic Industries in 1968 bought Saucony and moved to Cambridge. In 1998 and of the importance that had assumed this , as the main brand of Hyde Athletic Industries, the company changed its name to Saucony Inc. Saucony comes from " saconk " of the Lenni Lenape Native American and means " where two rivers run together." The DNA of the brand is 100 % running , in fact Saucony Originals , as the name suggests , are merely iconic brand models in the 80's who have recovered for lovers of the brand. They are marketed with the aim of reaching lovers brand runners that want to also carry in their daily life.